Cultural Stereotype Essay

Human beings are unique and different in many ways. However, people from other countries may also have certain similarities in character and perception. Cultural differences give people an idea on how to describe or identify a person who belongs to a certain group. Most of the time, people give a preconceived or oversimplified generalization about another group of people. The world is full of different groups of people that make up the whole of the society. These groups, however, have their own classifications based on how people perceive them. Stereotyping can sometimes be positive, but it may also bear a false assumption toward a certain group or person. Stereotyping is definitely inevitable because this is one way of giving a certain group an identity for them to be easily recognized by the people who share the same perception towards them. In most cases, stereotyping affects the way the society views a certain group of people, and worst, the image and perception that the society has towards them may be considered as reality rather than just a representation of that group. For example, the society looks at women as oppressed and vulnerable while the teenagers are perceived as aggressive and carefree individuals. The politicians are viewed as cheaters and liars while the loner people are stereotyped as weird or geek. These kinds of perception are stored in the minds of other people until they get to know one person from the group and prove that not all people with the same color, interests, gender, and designation have the same characteristics. Most often, however, stereotypes are wrong and negative which instill a permanent image or representation of an individual who belong to that cluster. The world might have been changing but the stereotyping remains as old as the culture that each country or each group has reserved for the past centuries. It is a manifestation that stereotyping can never be avoided or eradicated for it is part of the lives of the mainstream. Oftentimes, stereotyping offends the person or the group because of exaggeration in naming and injustice in giving information without proper evidences. Unfortunately, a certain group that had been rendered a stereotyped judgment tends to create an image which would remain inculcated in the minds of the people in the society. The impression that a group leaves to the people around them would be the same impression that would be gained by the other group which looks, acts, talks, and even shares the same beliefs with them. It has been said that mass media is one of the strongest factors in creating a stereotype judgment toward a person or a group. Apparently, people pattern their views based on how media portrays a specific group on media sources. The media does not teach the society on how they should perceive a group but their portrayal of that group on television shows, magazines, newspapers, and radio would give people an idea on the characteristics of the individuals that certain group has. Sadly, the media most of the time, tends to overlook the consequences of negative depiction of a certain group. On the other hand, stereotyping makes a certain group distinct from others. Because of the image that the society created pertaining to them, a group would be easily recognized and would gain a unique identity. Stereotyping may be favorable to those that have been having a good image representation because the society may not easily notice their negative sides. However, it would be unfair for those who already have a negative judgment from the society because people may perceive them only based on what they have learned and heard about that specific group. Every individual believes and practices different cultures and these may affect the way people view one another. However, making themselves familiar to the culture and beliefs of others may somehow lessen the negative impact of stereotyping. As stated in this article, not all stereotypes are bad and damaging for a group of individuals who share the same perspectives. Rather, it is the ignorance and the refusal of another group to know more about the culture of the other that makes it offensive. People should evaluate first the image that they have conceived from other people or from the media in order to avoid the negative perceptions caused by stereotyping.

China, India, and Wal-Mart: Issues of Price and Sourcing

Case 3: China, India, and Wal-Mart: Issues of Price, Quality, and Sourcing Introduction: Wal-Mart was the largest retailer in the United States and the largest corporation in the world because of the crusade, which meant all US products on the shelves by its creator, Sam Walton (Weiss, 2009, pp. 471). However, after he died in 1992, crusade evaporated, instead of US products, 98% of all of shelves throughout Wal-Mart (Weiss, 2009, pp. 471) are manufactured in China, Vietnam, South Korea, Taiwan and India. Too-cheap-to-beat Chinese products are killing the US manufactories, which cannot afford to make products anymore and still make a profit.Someone said that the Wal-Mart’s goal is only get the lowest price without regarding the quality which means Wal-Mart’s products from global markets are taking an increasingly vigorous public trashing because of product safety and quality concerns. Nonetheless, Wal-Mart still expands its purchases of Chinese goods (Weiss, 2009, pp. 4 72). Ethical Issues: According to this case, Wal-Mart’s ethical business management is related to the global environment, which consists of financial markets, cultures, technologies and government policies (Weiss, 2009, pp. 18). As the case indicates, the market also consists of hypercompetition from different countries such as China and India and regional players in the global environment. China has low cost offshore labor in the â€Å"flat world†, so that Chinese imports are so inexpensive to enter in U. S. So many factors lead most US manufactories to close the doors and eventually jobs are lost accelerate. The United States’ economic outlooks vary with regard to the global economy (Weiss, 2009, pp. 420).In my opinion, the labor force is one of technologies in a developing country and it supports the globalization process. China as a global manufacturer and U. S. partner is a great source of world-class offshore technology services. Wal-Mart has its own exter nal and internal stakeholders. The largest benefit able external stakeholder is a customer. As Wal-Mart, it sacrifices product quality in order to offer customers low prices. It is hard to justify that Wal-Mart is unethical without further investigation of overall impacts that brings to the customers.As its internal stakeholders, the employees have more job opportunities because of expending its business scope and shareholders can benefit more in the global trade. In my opinion, moreover, the government as its external stakeholder, it can control the quality when the products import to the U. S. The technological environment comprises factors related to the materials and machines used in manufacturing goods and services. Wal-Mart has no control over its international suppliers, which should be controlled by the U. S. overnments, although it has ability to control its threats in the global environment. In conclusion, globalization makes hypercompetition and challenges to new and cont inuing leaders and professionals in organizations (Weiss, 2009, pp. 423). As the case indicated, the critic asserts that U. S. must stop Wal-Mart to continue to grow. However, I think it is not practical in a â€Å"flat world†, it provides the lowest price of the products for the customers after all. References Weiss W. Joseph. Business Ethics: A Stakeholder & Issues Management Approach. 5e

Contracting and Procurement in Project Management- Phase 2 DB Essay

Contracting and Procurement in Project Management- Phase 2 DB - Essay Example ACME Development Corporation (ADC) wants to buy the scheduling tool from any software company. The first step in creating a contract is to make sure that both companies are talking regarding the identical deal, in this way when they would consequently have the same opinion to enter into the contract they would mutually agree to the similar thing. When the ACME Development Corporation (ADC) and software development company had a "meeting of the minds" as to the contract, they have to trade something of value in order to turn out a contract. Frequently Software Developer Company offers its services in exchange for the cash of the ACME Development Corporation. But forethought can take a lot of other forms, as long as every company is giving up something of worth to it to convince the other company to go into the agreement. Once both ACME Development Corporation and Software Developer Company understand the deal and recognize what kind of deliberation will be substituted by each company, then they would be ready to prepare a contract. Typically the companies disclose that negotiations are ended and a contract would be attained when the companies sign the contract. In this section I will try to incorporate contracting and procurement activities into an overall project cost and schedule. The Project Management Body of Knowledge (PMBOK) established six procedures/states for the Project Procurement Management and contracting between our company and Software Developer Company will discuss in the proceeding section in relation to our buying scheduling software and other above stated equipment. This is the first process in which we will determine the software development organization’s services and purchasing process plan. We also select the type of contract through which we will deal with other company. In the next phase we will place our contract details for purchasing the equipment and services and

Analysis of Dulzara Poem by Sandra Cisneros Essay - 5

Analysis of Dulzara Poem by Sandra Cisneros - Essay Example She wants to soothe him with her love and affection. She wants to sing the night song for him when they are together expressing her true affection for him. The poem follows a natural and conversational style. In this poem, the writer is talking to her lover in a simple tone and asks him to show his emotions in her favorite language. The use of two different languages i.e. English and Spanish shows her wide range of ideas and thoughts incorporated into her words. In the next few lines, the writer expresses her love for her lover. It is natural that boys express their love first followed by the girls. So the first lines inquired the lover to show his love, and now the female part of the couple is coming out of her shell to show her warmth of love. She desires him to stay in her heart forever. â€Å"Mouth of my Heart† is a beautiful phrase that emphasizes that staying in the heart is a broad term, and specifying the exact portion of heart carries a deep meaning. As mouth carries special significance for our body, hence â€Å"Mouth of my Heart† may be considered as the main portion of the heart that contains the imaginary tongue to express the feelings of love and affection. In the next stanza, Sandra continues to show her love for her lover that she wants him to be encompassed in her hands forever. She doesn’t want to leave him at any cost. He carries great value in her eyes that’s why it is very difficult for her to leave him. She gives the resemblance of the meat of the wrist to the sweetness of the mango. She wears the gold ornaments and jewelry that dangles time and again from her ears and neck as she meets him. In the last few lines, the writer demands her lover to call her name with love and affection. Her name should be called with true emotions and love. The way it deserves to be said means that the lover should call her with names like darling, cutie pie, dear etc.  

Short report Assignment Example | Topics and Well Written Essays - 1250 words

Short report - Assignment Example Reduction in employee turnover will ultimately result in decrease in operations cost of the business further facilitating it to gain utmost efficacy in this particular domain. Notably, there are many methods through which staffs are recruited and selected in the business. Through recruitment one individual anticipates the potential of the other to be able to deliver the services efficiently. However, minor mistake in this process might surely impact negatively to the long-term association of the employee with the business. When employees are recruited and selected through internal process, they need to be made acquainted with the job process of the company through induction and proper training and development. However, a lack of efficacy in such domain will result in a lack of dedication, productivity and motivation amid the employees which would not only lead to employee dissatisfaction but would also increase the level of turnover (Preston, 2012; Bono & et, al., 2008). Subsequently , recruitment through external process might not bring about the scenario that emerges from internal recruitment, however due to a lack of bonding with the prevailing working process employee turnover at a high rate might arise. Hence, the impact of recruitment and selection on employee turnover is indeed quite apparent. It has been noted from the case that the company named â€Å"Ready to Eat† a national chain of takeaway food outlets has been able to reduce its employee turnover by a considerable margin from 130 per cent to 98 percent. This is owing to the aspect that the company has been using an approach where candidates after the final interview are allowed to work for one day in the workplace i.e. termed as a job experience day with the present members before getting the final appointment letter (Torrington & et. al., 2008). With this particular approach, the company has been able to testify the skills and competencies of the candidates in the practical scenario. However,

Rail Transportation system analysis report Case Study

Rail Transportation system analysis report - Case Study Example These elements are framed and designed by the extreme effort of civil and mechanical engineering to build the system for electrical equipment and efficiency of the rail network. Rail Transport System plays a major role in the transportation system in railways. The system assists in developing an important link in the transportation chain for connecting communities and states. It ensures in delivering transportation services with consistency in quality and time. The infrastructure of the system comprises different elements that include wagons, rail tracks, engines, sheds and stations. The system is classed as an Engineering system, as the whole system is based on different structural and architectural designs. Different types of wagons, rail tracks, engines and stations are essential to deliver rail transport services are used in the Australian based system. The system is developed on complex structural design and technology, which requires support of civil, mechanical and electrical engineering. Civil and mechanical engineering works assisted in building the framework of graphical and solid design of rail equipment and vehicles. Similarly, electrical engine ering structures the electronic equipment and materials needed in various rail engines and rail stations (Australian Government, 2013). Australian Rail Transport System is incorporated and supported with excellent performance of various elements that include tracks, trains, stations, power, consumer, government and technology. Australian Rail Track Corporation (ARTC) is the largest owner in rail network, which operates and manages standard gauge track in an area of more than 8,500 kilometres in South Australia, Victoria, Western Australia, Queensland and New South Wales. The system with the assistance of the ARTC is able to perform core business works such as access

Research Methods in Criminal Justice Assignment

Research Methods in Criminal Justice - Assignment Example igation: the kind of parenting that a child had during upbringing, whether single parenting or with both parents present or no parent being there and the outcome of the upbringing (The success of the child in adulthood). However, the journalist has written his headline in a definite manner likely to suggest to the reader that the only way one can raise a child who will be successful in future is by ensuring that both parents are present when the child is growing up. The outcome of the researcher’s work is clear and concise; the individuals who were raised by both parents exhibited higher career success scores than individuals who were raised by one parent. The journalist ought to have taken the point that the research was not as explicit as the newspaper article was. In journalism, it is recommended that the writer of the story leaves it upon the audience to form independent opinions on the matter after reading the story. In this case, however, the writer seems to suggest to the reader a certain position, which might be taken to be offensive by the people affected, especially individuals who were raised by single parents. B. The researcher opted to post an advertisement online in a local advertising website in order to look for volunteers for his study. He then pays the participants $10 each for their participation and has them answer some question about their later career successes in life. In undertaking research in this manner, the researcher cannot guarantee the authenticity of the data he came up with. This is because by posting the advertisement online, the researcher was seeking for volunteers. When he decided to pay the individuals who participated in his survey, he might have drawn the attention of other individuals who just needed to get some money, with the information they gave out being compromised. With this in regard, the researcher failed to insulate the data he would receive against people who were more inclined towards getting the ten dollars

Warren Buffet & His Organization Assignment Example | Topics and Well Written Essays - 750 words - 8

Warren Buffet & His Organization - Assignment Example This encourages the employees to be loyal to the company. Loyal employees usually devote all their energy to the work in order to ensure that the aims and objectives of the company are met. It is through this leadership and Warren is able to work closely with the employees. On the other hand, Warren understands the needs of the employees and is usually on the forefront in ensuring that the needs of the employees are met. The democratic nature of the leadership of Warren has enabled the employees to be willing to do their best in order to ensure that the organization is successful. Warren was aware of the importance of diversity in the workforce. This is considering that his organization has employees from different groups. According to the contingency theory, the nature in which the organization must relate plays an important role and the leaders should consider it. Warren always intend on promoting a good relationship between the members of the diverse groups. Teamwork is common in his organization and this promotes good relations between the members of diverse groups. Diversity at the organization is considered as a source of strength as each member has something unique to offer. On the other hand, he is good during the decision making process. Warren is usually flexible and this has been useful in ensuring that any situation can be dealt with within a short period of time. The approach used by Warren during the decision-making process is quite professional. The professionalism is useful in ensuring that a good relationship is developed with the stakeholders including the employees. The development of the right attitudes towards the other people is an important aspect that is utilized by Warren. This has been useful in terms of inspiring the employees and the members of staff at the organization. Warren cares about the lives of the people that he leads.

Leadership Approach Assignment Example | Topics and Well Written Essays - 1000 words - 1

Leadership Approach - Assignment Example Police chiefs in all areas are bombarded with several challenges related to crime and administration, be it in a large city or small vicinity. A pressing challenge faced by police chiefs is fighting crime. The police chief may lack the acquaintance required when dealing an upcoming crime especially crimes involving ever changing technology. The next challenge is finding balance after being promoted to the post or being posted in a new region where they are not familiar with. This is a stressful situation as the new police chief is faced with a dilemma of trying to fit in the shoes of the one before him. The third challenge is dealing with young blood. The police chief may lack the practical know how which is required when dealing with the young police officers, staff members and citizens who have recently joined the force. The police chief has to make sure that the young officers don’t get over carried with zeal while they are shaped into responsible officers. In addition, pol ice chiefs in all areas have a challenge of building a link between the police and minority communities. These communities feel left as, as thought they are not part of the citizens in America. Mending this gap has proved to be a challenge both in big cities and counties (Schafer, 2009). The duty of police chief in a large city or county sheriff is to manage officers, communicate with the public and keep police departments under his command strong and active. Police chiefs set tone for the officers and keep order for other staff members in his department. They are also entitled to serve as links and provide guidance among the city officials, departments and the public. In order to successfully execute all this tasks that are within their jurisdiction, the police chiefs are supposed to have excellent leadership skills. The police chiefs undergo an extensive series of training which offers an array of courses specifically designed for them. These trainings help them

MDCM (A) write up Case Study Example | Topics and Well Written Essays - 1250 words

MDCM (A) write up - Case Study Example Each of the company’s subsidiaries operates autonomously and so they compete on their own terms instead of as one company. It therefore means that the price that the company pays for its products is too high when compared to the competition. This is even more so with the large number of suppliers that MDCM deals with as a group. Additionally, MDCM is not obtaining time critical information that will allow it to produce and mange its operations more efficiently. Based on the information given in the case the overall strategic goals of MDCM at this time are to improve its organizational structure, improve its information systems, reduce its operational cost and gain a greater market share. This can only be done through the integration of MDCMs information systems both departmentally, regionally and worldwide. The company has recently done some major re-organizations but the root cause of the problem has not been fixed. The CFO has indicated that margins have been shrinking for eight quarters with too much working capital and an inefficient cost structure (p.1). The structure of MDCMs operation does not augur well for its efficient operations. The company has done some restructuring and has reduced its staff complement but it still needs to do a strengths, weaknesses, opportunities and threats (SWOT) analysis of its operations in order to see what additional restructuring is required. The Chief Operating Officer (COO) has indicated that because of the inability to forecast MDCM is spending almost three times as much as the company needs to spend on materials because of having to expedite the process in order to satisfy the needs of customers. Production cannot be scheduled properly because of the rush to satisfy the immediate needs of customers. All of this suggest that the company does not have the information that it needs to plan or is not getting the information early enough in order to carry out its operations efficiently. Indeed the COO has

ObamaCare is Driving a Wedge Between the Socio-Economic Classes Essay Example for Free

ObamaCare is Driving a Wedge Between the Socio-Economic Classes Essay The Affordable Care Act is amplifying the difference between socio-economic classes because the ACA encourages employers to cut employee hours. The mainstream of college students hold jobs while studying so that they can pay rent and phone bills, and occasionally go to the movies or out to dinner. We get the money for these bills and happenings through bi-weekly paychecks. We work hard, usually for forty to fifty hours a week, and are compensated near minimum wage. Although miniscule, it is still enough to cover the daily expenses in our lives and to have a bit left over for extraneous items, however if hours are lost then this will not be the case for us students. Big businesses for example, are often the ones who disburse paychecks to people attending college. They offer entry-level jobs that are easy to come by, are constantly expanding, and have a high turnover rate. Large corporations, such as Regal Entertainment Group, Five Guys Burgers, and Petco, are cutting employee’s hours down to less than thirty a week. The Affordable Care Act (ACA) supports employers to provide health insurance to employees working full-time (thirty-plus hours weekly). By cutting the  hours, people are no longer are entitled to health insurance provided by the employer. The lower class of the U.S. economy consists of a demographic of people whose hours are being cut. A continuing decline of hours will only result in more financial burdens on the employees. Losing eleven hours could mean an individual who manages paying for groceries as well as car insurance with the same paycheck may have to start choosing between the two when receiving future checks. In addition to cutting hours, many employers are limiting hiring to avoid spending more money on health coverage. Robert Samuelson supports the idea that the ACA’s costs and complexities are going to deter some companies from hiring, and that it would be divisive to the socio-economic classes. In â€Å"Both Sides May Lose the battle over Obamacare† from October 25’s Register-Guard, Samuelson states that as a result of employers not being able to afford health care for all employ ees, hours must be cut. A business only has reduce hours to under thirty a week in order to avoid paying health care. Once this cut is made, a previously full-time employee is taking home 100-200 dollars less each paycheck. This unfortunate trend will continue and even increase: 15% of larger employers and 20% of small businesses plan to reduce employees’ hours or benefits according to a recent survey by the International Foundation of Employee Benefit Plans. Small businesses play an important role in the U.S. economy and are a strong driver of job growth and innovation. But small business are severely disadvantaged by the current U.S. health care system relative their larger counterparts. A new report by the Council of Economic Advisors (CEA) examines the challenges faced by smaller firms under the current health care system, and the likely impacts of health care reform on small business and the workers they employ. This implicit tax disadvantages small firms in both the market for the best workers and the market for their products. For example, both Trader Joe’s and Home Depot have stopped providing health care to part-time employees, and Forever 21 plans to cut hours and reclassify some employees as part-time. In fact, businesses all over the country, compelled by the financial strain introduced by the ACA, are making similar decisions. Once the ACA goes into effect, even more businesses will be forced by the financial reality o f the Act to reduce employee hours. As the wage earning potential of part-time employees falls, we can expect more extreme changes to the economy. Among these changes, businesses are now expecting employees to find and fund their own health care. This is nearly impossible when many workers are already living below the poverty line. Irrespective of how small the premiums will be, it will still over-burden many employees. There will be times ahead when many Americans are going to have to choose between paying for their health insurance and paying a monthly bill; disturbing when you consider the children and people with disabilities. Even after these employment cuts, the White House claims that the number of part-time employees that are looking for full-time work remained the same during the month of September at 7.9 million employees. Jason Furman, chairman of the White House Council of Economic Advises said, We are not seeing any effect in the data. With this data being manipulated, it would appear that all of the employees that have been reassigned as part-time workers are okay with it. This is not the case; businesses have unt il 2015 to cut hours and avoid paying for employee healthcare. The number of part-time workers looking for full-time work will steadily increase over the next twenty-four months; the statistics need to be revisited when people are more aware of cuts that businesses are enforcing. People who fall below the poverty line will pay less for health care compared to those who are in the middle class. Based on individual/family income, people may be eligible for tax credit subsidies through state-ran exchanges. Based on household income, people are placed in different subsidy brackets. Even with the tax credits, people have no choice but to take home less money and to pay out of pocket for health insurance that they previously did not want. Many businesses have claimed they are not cutting hours, but instead are holding off on hiring because of costs caused by the ACA mandates. Employers who postpone hiring are still damaging to the economy. In fact, postponing hiring can do just as much damage, if not more to the economy than cutting hours. People would much rather have fewer hours at a job, than no job at all. In turn, this also increases the unemployment rate, thus driving the wedge between social classes even deeper. Any employer that cuts hours to avoid paying h ealth insurance will create a bigger difference between the socio-economic classes. By taking away hours that an employee is able to work at a business, the employee has no choice but to take home less money in their paychecks. Earning less money reflects  directly on their socio-economic class, setting them farther apart from the wealthier individuals on the scale. Without resolution, cuts in full-time employment will increase the gap between socio-economic classes. It is making the poor even poorer, and separating the less wealthy from the rich even more then they already are. The economy is going to fall into a slump, people will not be able to pay car payments, nor provide adequate food for their families. What is going to happen to our country, the country that is based on the forty-hour workweek, if corporate business does not cease their greedy actions? Our only option is to wait and see what happens. Works Cited Conover, Chris. Who Can Deny It? Obamacare Is Accelerating U.S. Towards A Part-Time Nation. Forbes. Forbes Magazine, 31 July 2013. Web. 29 Oct. 2013. economic effects of health care on small business. executive office of the president council of economic adviers (2009): 18. health reform . summary of the affordable care act (2013): 13. McVeigh, Karen. US Employers Slashing Worker Hours to Avoid Obamacare Insurance Mandate. The Guardian. The Guardian, 30 Sept. 2013. Web. 28 Oct. 2013. Myers, Lisa, and Hannah Rappleye. Obama Admin. Knew Millions Could Not Keep Their Health Insurance. NBC News. NBC, 28 Oct 2013. Web. 29 Oct. 2013. Nicks, Denver. Trader Joes Explains Why Its Cutting Health Benefits For Part Timers. Swampland.Time.com. Time Magazine, 17 Sept. 2013. Web. 28 Oct. 2013.

The effect of birth order on personality

The effect of birth order on personality The overarching tenet of this research is the effect of birth order on the personality of individuals in a family. This research recognizes the fact that the development needs of a first born differs from the last child in a family. In order for children to gain access to the resources of the family, they have different developmental strategies by establishing their own niche and these strategies are manifested by behavioral and personality differences between siblings. This proposal will highlight the origin à Ã‚ ¾f personality differences between siblings. This will be followed by relevant theories that will explain the forces that are at play in shaping the development of an individual which will shed light on the possible reasons that drive sibling interactions. After the evolutionary niche model of Alfred Alders (1996) in this chapter, key issues and research goals and the application of the results will be laid out. In the field of behavioral genetics, numerous research have been published that explored the genetic influence of personality citing that it accounts approximately 40% of variances in individual personalities while environmental factors contribute only to 35% for non-shared and 5% for shared environments while the remainder or 20% is attributed to sampling and measurement errors (à Ã‚ lderц¢, 1999, 2001; à Ã‚  là Ã‚ ¾min Dà Ã‚ °nielц¢, 1987; Turkheimer Wà Ã‚ °ldrà Ã‚ ¾n, 2000). Most notable of these results is the small influence of shared experience on personality development. It was observed that a fair proportion of personality transpired early in a persons lifetime. Thus, a brief, shared family experience seemed to exert little effect on the person of an individuals personality (Turkheimer Wà Ã‚ °ldrà Ã‚ ¾n, 2000). This small influence of shared family experiences in personality formation has led to criticism and subsequent refinements in the methods employed in behavioral genetics (Mà Ã‚ ¾ffitt, 2005). For instance, recent reviews have suggested that estimates on variance contributed by shared environment should be increased in order for the significant gene-envirà Ã‚ ¾nment interà Ã‚ °Ãƒâ€˜Ã‚ tià Ã‚ ¾nц¢ become apparent (Mà Ã‚ ¾ffitt, 2005), and the concept of shared environment has been shown to be simple and straightforward. When this last feature is taken which is the concept of shared family environment, it has been argued by à Ã‚ lderц¢ (2001) that the within-family environment in which siblings live together does not necessarily result in shared sibling experiences. In other words, the experiences that two or more siblings have in common, which are termed shared experiences, have numerous differentiating factors. This is illustrated by this example. Siblings are likely to differ in age and gender leading to variations in size, strength, and cognitive maturity. These differences in cognitive maturity result in dissimilar interpretations of experiences and shared events leading to differing effects on development. Morales (1994) believed that position of the child in the family has an effect on the behavior of the child inside and outside of the confines of the home. He pointed out in his studies that it is the first born who is more responsible, more self-confident, and shows higher self- esteem. He added that older children in the family were provided more opportunities to teach their younger siblings thus encouraging them to become leaders and more intelligent. According to Zajonc and Markus (as cited in Bianchi Robinson, 1997) birth order had an inversely relationship with academic performance which theorizes that more children result in lower intellectual stimulation in the family. Moreover, as there are differences in the specific needs and wants of individual siblings, so should their interpretation of the shared environment. Indeed, varying responses to shared is beneficial to siblings within the same family environment. This is apparent in the competition among siblings in their access to family resources. At an early age, majority of resources that an individual sibling wants are in the form of parental attention and care. While it is encouraged in modern societies to distribute resources equally within the family, the unequal allocation of resources in the family can be traced in history and contemporary tribal societies. It is the practice of investing heavily on the eldest and youngest. The parental allocation of resources to children is determined by the availability of the resources at any given time and gaining access to these resources is the predicament all the siblings face. Romeo (1994) asserted that a childs position in the family is a great influence in shaping the personality of the individual. He added, The influence of the family constellation is so strong that the lifestyles of the youngest children of two different families are more similar than those of the youngest and middle child of the same family. According to Travis and Kohli (1995) said that the intellectual ability of siblings depends on birth order. Olszewski-Kubilius (2000) asserted that birth order is not merely a superficial variable but one that is instrumental and crucial that can affect how families behave and provide resources to their child. The proponent of this research is interested in establishing the effect of birth order on the personality of Grade 9 students at a middle school in the area. In this study, personality will be classified using two of five personality dimensions in the Big Five. When the personality of the respondent is evaluated using the Big Five it is consistent with the predictions of family dynamics. For this study, the convenience sampling will be used and therefore conclusion could not be generalized to reflect the overall view of Grade Nine students in the nearby middle school. Another assumption will be that the respondents will truthfully answer the items in the questionnaire ensuring a high external validity. One limitation is that the data will be based on the self-report of the respondents based on their perceptions towards how their position in the family affected their personality and conformity in family communication. Only the perceptions of the middle school students will be determined and only the variables conscientiousness, openness to experience, and conformity in family communication will be studied. Therefore views of their teachers, parents, or siblings are beyond the scope of this study. Although self-reports obtained from self-administered questionnaires serves its advantage since scoring could be done with relative ease, validity and reliability must first be established. Another possibility is that some students might not fully understand the items in the questionnaire considering that the respondent pool will be composed of different racial backgrounds whose English facility is not excellent. To remedy the language barrier, the questionnaire will be translated into thei r native tongue. To allay any anxiety during test administration, the investigator will emphasize that there are no right or wrong answers. Problem statement The main question this research hopes to answer is Does birth order have any kind of effect on personality? The roles of family members in the family govern the responsibilities and expectations placed on children by parents and siblings. How children perceive their place in the family affects their feelings and perceptions about themselves and the quality of their interaction with others (Kottman Johnson, 1993 as cited in Nims, 1998). During the childs formative certain elements in the family structure which reflect affiliation and emotional security greatly affect the coping and relationship styles and the psychological status of mature individuals (Fullerton et al. 1989). Despite the influence of genetics and the environment, behavioral differences of siblings could be due to birth order (Claxton, 1994), defined as the childs rank in the family according to age (Steelman, 1985 as cited in Claxton, 1994). An individuals status in the family which is the first social structure the child is exposed to is implicated as one of the major factors that contribute in shaping personality (Gould, 1997), and subsequent social relationships outside the family. Though there is wide acceptance on the belief that birth order is the single most important factor of development across a persons lifetime, the individuals birth order could potentially influence the quality of child-parental and sibling-sibling interaction affecting personality and social behavior (Buckley, 1998). Differences on the experiences of socialization among individuals by virtue of birth order result in explicit variations in personality and behavior. When there are no siblings, those who were first born are likely to be socialized by adults while those who were later born become exposed to the socialization of their older siblings (Claxton, 1994). Thus it was theorized that the first born or the oldest child in the family is more leaned towards achievement while the rest of the siblings tend to be more sociable and gain more satisfying and pleasurable experiences (Claxton, 1994). However, these observations are generalized and imprecise (Claxton, 1994). Research questions With the birth of a child, the individual enters into a world different from the child born before him or her. Since parents have learned a great deal from nurturing the first child, the coming of the second child will be easier to deal with, however the second child must compete with the first child to gain access of family resources such as food, clothing, attention, love and many others (Zanjonc 2001). The 2004 US census revealed that the average size of the family is 3.18. In other words, the typical American family is composed of an three children- the eldest or first born, middle child, and the youngest or last born. Differences in the type of environment the children are exposed to may have a significant effect on them. Various methodologies have looked primarily on the influence of family size and birth order on child development. Stereotypes surrounding the personality of the eldest versus the middle child and the last born are ever present in society. The study of Herrera and Zonjanc (2003) established the beliefs underlying the various personalities associated with the first born, middle child, and so forth. Their research revealed that those who were born first showed both positive and negative traits. They were regarded to be most successful in their academic performance, very responsible, exhibit conformist attitudes, enjoy greater stability while not being in touch with ones emotions and not imaginative. In addition, middle children are stereotyped to be the most envious while the youngest is isually the most innovative, expressive, demonstrative, defiant, negligent and conversational. The only child is most often considered to display unpleasant behaviors. Differences were also noted as to the type of occupation study participants perceived among children varying in birth orders. They had the belief th at the first born pursue courses like Accountacy, Aeronautics, Architechture, Education, Law or Medicine among others. Conversely, last borns are likely to take Visual Arts, Music, Performing Arts, Photography and many others. This qualitative study is aimed to determine the effect of birth order on the personality of ninth grade students in the area. Specifically, it will provide answers to the following questions: Whà Ã‚ °t iц¢ the effeÑ t à Ã‚ ¾f birth à Ã‚ ¾rder à Ã‚ ¾n Ñâ‚ ¬erц¢Ãƒ Ã‚ ¾nà Ã‚ °lity? Whà Ã‚ °t Ñ Ãƒ Ã‚ ¾ntributeц¢ tà Ã‚ ¾ Ñâ‚ ¬erц¢Ãƒ Ã‚ ¾nà Ã‚ °lity differenÑ eц¢ among siblings? Dà Ã‚ ¾ dynà Ã‚ °miÑ Ãƒâ€˜Ã¢â‚¬ ¢ à Ã‚ ¾f the fà Ã‚ °mily à Ã‚ °nd the influenÑ e à Ã‚ ¾f birth à Ã‚ ¾rder à Ã‚ ¾n Ñâ‚ ¬erц¢Ãƒ Ã‚ ¾nà Ã‚ °lity Ñ hà Ã‚ °nge à Ã‚ °Ãƒâ€˜Ã¢â‚¬ ¢ fà Ã‚ °mily ц¢ize inÑ reà Ã‚ °Ãƒâ€˜Ã¢â‚¬ ¢eц¢? Iц¢ there à Ã‚ ° demà Ã‚ ¾nц¢trà Ã‚ °ted relà Ã‚ °tià Ã‚ ¾nц¢hiÑâ‚ ¬ between birth à Ã‚ ¾rder à Ã‚ °nd Ñâ‚ ¬erц¢Ãƒ Ã‚ ¾nà Ã‚ °lity in là Ã‚ °rge fà Ã‚ °milieц¢ à Ã‚ °Ãƒâ€˜Ã¢â‚¬ ¢ well? Application of results The results that will be obtained in the proposed study will be beneficial to field of counselling. Research has proven that the hypotheses of counsellors regarding their clients are considerably affected by the birth order of the client in his or her family (Stewart, 2004). Thus it is relevant to educate counsellors on the significance of discriminating two concepts of birth order, psychological and ordinal. It is also necessary for counsellors to have a good understanding on the relationship between psychological and ordinal birth orders on the relationships the clients have established whether in their respective families or outside the confines of the home. With this information in hand, clinicians are able to come up with strageties in treating any dysfunctional behavior that may surface during counselling. In addition, it is an important step for clinicians to support that in a successful social relationship, there should be optimism. Likewise, clinicians should also take into account other variables or factors in their assessment of the clients quality of human interaction. If for instance, birth order emerged to affect personality and relationship quality, then it should be utilized during the assessment of clients in the clinical setting. Are the earlier cited stereotypes founded in research? How does an individuals birth order affect the personality and behavior of the individual? Understanding the influence of birth order on the personality of a child can aid in making the family particularly parents and the community to be more responsive to the uniqueness of situations and circumstances every child is exposed to during and after birth. It would also provide helpful information that will be utilized by parents in molding and improving their care giving strategies tailor fit to satisify the needs of the child. Theoretical framework During the là Ã‚ °Ãƒâ€˜Ã¢â‚¬ ¢t 150 years, Alfred Adler became prominently known in the field of psychology by exploring the relationship between birth order and personality. In the book entitled, Bà Ã‚ ¾rn tà Ã‚ ¾ Rebel: Birth à Ã… ¾rder, Fà Ã‚ °mily Dynà Ã‚ °miÑ Ãƒâ€˜Ã¢â‚¬ ¢ à Ã‚ °nd à Ã‚ ¡reà Ã‚ °tive Liveц¢, Adler examined prominent names in history, their birth order, and views towards scientific innovation. He mentioned that first borns who have significantly etched their mark in history are more defiant to change compared to their siblings who are more welcoming towards radicalism. Utilizing evidence from clinical observations and verbal testimonies, à Ã‚ lder (1928) implied that various personality patterns should be related to the individuals birth order. As suggested by Alder, it is the firц¢tbà Ã‚ ¾rn that would receive most of familial nurturance, attention and love until the second sibling arrives leaving the former becoming resentful for the loss of his or her special place in the family circle. There is in a sense of feeling of dethronement on the part of the first born which he predicted would be more neurotic, likely to be institutionalized, and abuse drugs and other elicit substances. Adler added that the youngest child is likely to be spoiled and overindulged rendering him or her emotionally ill-prepared for human interactions outside of the home. Since the middle child or children has not experienced the negative effects of dethronement and parental overindulging, they are the most successful, secure, and functional. The weakness in Adlers perspectives is his failure to test his assumptions therefore regarded in the scientific community as mere speculations. Birth à Ã‚ ¾rder implies differences in size, à Ã‚ °ge, and power distribution in the family unit. Essentially, a siblings birth order is considered à Ã‚ ° Ñâ‚ ¬rà Ã‚ ¾xy variable representing the factors affecting competition and the amount of strategies the sibling can explore or adopt to gain access of family resources. Those siblings, who have not successfully adopted strategies in the face of stiff competition especially when other siblings have grown stronger and bigger, will more likely unable to survive crucial developmental stages. This implies that siblings should apply strategies that enable them to increase their access to family resources without resulting to sibling misunderstanding or rivalry (à Ã‚ lderц¢, 1996, 1999, 2006). Fà Ã‚ ¾r the first born, there is no direÑ t Ñ Ãƒ Ã‚ ¾mÑâ‚ ¬etitià Ã‚ ¾n because there are no siblings to compete against and only the parents will decide whether or not to give the child access to family resources. This would be an opportune time for the first born to please his or her parents. However most parents interviewed admitted that they do not deprive their only child access to attention, clothing or food despite his or her failure to please the parents. Thus, this situation suggests that the only child needs to submit to his or her parents demands to easily access resources in the family. Regà Ã‚ °rdleц¢Ãƒâ€˜Ã¢â‚¬ ¢ à Ã‚ ¾f whether the parents, particularly the mother asks the child to behave properly in school, get good grades, or cleans the bedroom, conformity to the expectations of the parents would mean that any available resources will be provided without hesitation. Thuц¢ one would observe that the first born execute ц¢trà Ã‚ °tegieц¢ that warrant approval of parents by completing assigned tasks and conforming to the demands of parents (à Ã‚ lderц¢, 2007). Theц¢e ц¢trà Ã‚ °tegieц¢ which are à Ã‚ °Ãƒâ€˜Ã‚ quired by virtue of the birth order is made manifest as personalities leading to the conclusion that first borns are conformists (à Ã‚ lderц¢, 1996, 2007). The situation becomes different in the case of the second born. From the time a child is born after the eldest child, he or she has à Ã‚ ° rivà Ã‚ °l fà Ã‚ ¾r the attention of the parents and access to available resources in the famly. The rival is older, has more physical strength, and secured an early advantage on the family resources. In this situation, what Adler called conditional adaptive strategies come into play. If the second born will mimic the first borns strategy, it would bring disadvantage to both. It would result in intense rivalry and competition and because the first born is stronger and older, more often than not, it is the second born who will be defeated. What the second born can do as an adaptive strategy is to Ñ Ãƒ Ã‚ °rve hiц¢ à Ã‚ ¾r her à Ã‚ ¾wn niÑ he. When the second born is faced with the older sibling, the former should make use of low power ц¢trà Ã‚ °tegieц¢ which is appealing to the parents who wa nt justice and impartiality in the home or which inhibit competition and rivalry among siblings. Therefore one would find that the second born will employ alternative strategies and methods to acquire family resources. Consequently, the second born is regarded as rebellious, unconventional and a personality style that scores high in the openness to experience subscale of the Big Five Personal Factor if compared to the eldest sibling (Heà Ã‚ °ley Elliц¢, 2007). Differences between siblings result from the variety of the roles they play in the family due in part to genetic variability, gender, and birth order. Because of these inherent differences among siblings, family roles become diversified which is in conjuction with Charles Darwins divergence principle. Nature offers competition among species and similar to that, roles among siblings in the family are specialized reducing competition and work responsibilities are equitably distributed. With specialization, parents find it difficult to compare their childrens abilities from one birth order to another. The Darwinian divergence principle is one of the significant scientific landmarks in evolutionary biology since it provides the explanation for adaptive radiation which is the diversity of species that are closely related as illustrated by the Galapagos finches (Winkler, Sulloway 2006). The birth order of an individual in the family is directly linked to age and the chances of engaging ta sks that are age appropriate or age specific. Since the first borns are the oldest among the siblings, they take on the role of a surrogate parent which enable them to be more responsible and mimic adult behavioral patterns. Building on previous studies on personality, Sulloway (1996) organized characteristics of personality into five: Openness, Emotional Stability, Agreeableness, and Conscientiousness, (Goldberg, 1982; Norman, 1963). The hypothesis of Sulloway (1996) stated that first born siblings score high in Surgency which means they are highly sociable and dominant owing to the fact that first born individuals tend to lessen diversion of the investment of parents by exercising their dominance over his or her other siblings. Sulloway also hypothesized that first born individuals are less agreeable which indicate higher flexibility, warmth, and selflessness. Since the eldest sibling is the most dominant in the family, those who were born after the eldest child more likely use less confrontive strategies by becoming more agreeable. Sulloway (1996) also said that first borns are more conscientious therefore are more cautious, well organized, and reliable because it is the position of the first born to promote status quo within the family structure. Since the first borns have an earlier benefit over their younger siblings due to enjoyment of parental attention and family resources. Thus the coming of another sibling may cause him or her to be anxious about the likelihood that parental resources will be diverted to the new child. In line with that, Sulloway concluded that first borns may be less emotionally stable. Lastly, Sulloway assumed that being a first born result in scoring low in Openness which would imply that he or she may be less embracing towards the new. Sulloway added that when individuals exhibit high openness it signifies they are more open towards soliciting parental resources using alternative means. Definition of terms The following terms will be defined in order to have a better understanding of the problems this research aims to address: Birth order. This variable refers to the ordinal position of the individual in the family which could classified into first born, second born, third born or last born. Personality. This variable refers to the type of personality based on the instrument of John focusing on Conscientiousness and Openness to New Experience subscales. Conscientiousness. This variable refers to the degree that the individual is well organized or follows planned daily activities. Openness to Experience. This variable refers to the extent that the individuals exhibit traits such as insightfulness, creativity, or wide interests. Conformity. This variable refers to the level in which the individuals follow norms in family communication. Outline of remaining chapters Explained in the next pages are related literature and studies that centrally focus on the effect of birth order and personality among children. The theories that underpin this study will also be cited in the second chapter of this dissertation. The contents of Chapter 3 include problem statement, objectives and their rationale, research plan, participants, instrumentation, data processing, ethical assurances, and summary. Chapter 4 will present the results of the study as well as a thorogh and detailed discussion of results. Data will be presented appropriately to ensure that readers have firm grasp of the nature of the results. This will be followed by Chapter 5 which presents the summary of findings, conclusion, and recommendations.

Comparison of Public Health and Clinical Research Ethics

Comparison of Public Health and Clinical Research Ethics How Does Public Health Research Ethics Differ From Clinical Research Ethics? Zoheb Rafique INTRODUCTION: The field of biomedical ethics arose in late 1960s in the response to some emerging ethical dilemmas and issues of that era. This field for many years focused on dilemmas generated by the high technology medicine, rather than on the issues of the population health and the ethical problems of public health programs. The discipline Bioethics received the initial stimulus from abuses and issues of human subject’s research, also the emergence of patient’s rights movement, and the drama of high technology medicine. The Research involving human subjects has often been a central ethical issue and problem for the biomedicine for at least hundred (100) years now, and particularly since the World War 2. Just as the public health is broad in the scope, the range of the ethical issues in this field is uncommonly wide, and encompassing the ethics in the public health as well as ethics of public health (1). In past twenty (20) years, the research base of the clinical ethics has gaine d tremendous strength appreciably. However the main research opportunities didn’t come under broad heading of the clinical ethics, but instead through the specific programs such as human genome project and end of life movement (2). In this paper, I will discuss the differences between public health research ethics and clinical research ethics. DISCUSSION: The Public health research ethics include ethics regarding the community participation in the research, while the clinical research ethics include the ethics regarding the clinical patient research. This is major difference between these two scenarios, now I will discuss it in detail. Most of the research has focused on the clinical and the experimental medicine (efficacy, safety and the mechanism of action, and also regulatory issues to general neglect of the public health dimensions. The Public health ethics, which is defined as identification, analysis, and the resolution of the ethical problems occurring in the public health practice and also research, and it, has different domains than those of the medical ethics. The ethical concerns in the public health often relate to dual obligations of the public health professionals to apply and acquire the scientific knowledge that aimed at restoring and also protecting public’s health while respecting the individual autonomy. Ethi cs in the public health involves interplay between safeguarding welfare of individual, as in medicine, and the public health goal of protecting public welfare. Some other ethical concerns in the public health relate to need to ensure just distribution of the public health resources. The Public health ethics has broad scope that includes the ethical and the social issues arising in the health promotion and the disease prevention, the epidemiological research, and also public health practice. The main professional roles of the epidemiology are design and the conduct of the scientific research and public health application of the scientific knowledge. This includes reporting the research results and also maintaining and promoting the health in communities. Also in carrying out the professional roles, the epidemiologists often encounter many ethical issues and some concerns that require the careful consideration. Many of those issues have been highlighted and addressed in literature on ethics in the epidemiology and the public health including the ethics guidelines. The Ethical and the professional norms in the epidemiology have also been clarified in the ethics guidelines for the epidemiologists and often the public health professionals. The Ethics guidelines such as those developed for Industrial Epidemiology Forum, International society for the Environmental Epidemiology, and American college of the Epidemiology also provide useful accounts of the epidemiologists’ obligations to the research participants, employs, society, and colleagues (3). The Epidemiologic studies can provide the descriptive data that can lead scientists later to develop some intervention that can result in the reduction in morbidity and mortality; the health education program can be one of the multiple interventions that together reduce the risks and also ill health. The argument here, however, is that the public health programs, studies, or interventions, must be designed with the awareness of relationship between that program and ultimate reduction in the morbidity and mortality. The Public health programs may result in high employment, as well as some less tangible benefits such as coalition building and strengthening of the communities. Today, the public health practitioner use some tools in addition to the epidemiology to register their work, still aiming primarily on community wide, also typically prospective methods and approaches to improve health. In addition, the practitioners investigate the outbreaks, provide health education, conduct contact tracing, and also other preventive interventions, and organize research related to the public health (4). The Public health agencies require the identifiable health information for conducting different public health activities. The increasing number of the functions, including the public health Surveillance, and outbreak and incident investigations and program implementation, and some direct health services, s uch as the clinical public health activities and services and the research, maintenance, and the storage of the personal health information. The Successful execution of all these functions depends on the data quality and the accessibility. Heightened security is very necessary and paramount to maintain the public confidence; also good health care and it depends on the patients providing the accurate and sensitive information to their care providers in a very timely manner. Placing restrictions on the data acquisition, use, and the disclosure also poses some risks, particularly if those restrictions impede acquisition of the key surveillance data, which would otherwise be used to prevent the disease, investigate the causation, and enable the interventions to protect the exposed population. Additionally, electronic data could potentially permit real time public health Surveillance and also can facilitate the faster emergency response (5). Advances in the science, technology and the bi omedical research have pushed the boundaries of Belmont principles and stimulating the need for the communities to be involved in informed consent process. Changes in the Food and the Drug Administration regulations allow the waivers of the informed consent in life threatening emergencies. The rights of the unconscious participants are assumed to be accorded degree of the protection through mechanism of the â€Å"Community Consultation† which requires the prior consultation by the investigators and the institutional review board with the community representatives and public disclosure to affected community both before and after that research (6). Now I will discuss the clinical research ethics, and we will see how it is different from public health research ethics. Taking into account the sound and the increasing emphasis of recent years that the experimentation in man must precede the general application of the new procedures in the therapy, and also there is reason to fear that these requirements and the resources might be greater than supply of the responsible investigators. Medical schools and the university hospitals are increasingly dominated by the investigators. Every young man knows that he will never be promoted to some tenure post, and to a professorship in a major medical school, unless he has proved himself as an investigator. If the ready availability of the money for conducting the research is added to this fact, one can see how great the pressures are on the ambitious young physicians (7). A taxonomy was developed for the clinical ethics research, based on the method rather than the clinical area. This divided research in different terms of whether it used theoretical or any empirical methods. First, we will see the theoretical methods of the clinical ethics research. Philosophy (e.g., How should the decisions on setting the priorities be made legitimate and also fair?). Law (e.g., what practices in setting the priorities in regional hea lth authority might constitute discrimination?). Policy (e.g., what policy should the governments follow in funding the new technologies in medicine?). Now let’s see the empirical methods of clinical ethics research. Social Sciences (e.g., how do the regional health authorities in the developing countries make the decisions on setting the priorities?). Decision analysis (e.g., How do you trade-off considerations of equity and efficiency in the decisions on setting priorities?). Clinical epidemiology (e.g., what are the criteria used to allocate the liver transplant?). Health services research (e.g., how does the delivery of the cardiac surgery vary by patient gender and ethnicity?). Within empirical research (both in ethics and more generally), there is some growing recognition that the quantitative methods alone are not adequate. Since many of the phenomena examined by the ethics researchers are deeply entwined into fabric of professions, organizations, and the human lives, qualitative methods have begun to play an important role. For example, one investigator performed the observational research on how physicians discuss do-not-resuscitate orders and also advance care planning. The role of the qualitative methods is both increasing and broadening to include not only the content analysis but also grounded theory, the ethnography, and the case study designs. When we review the field of the clinical ethics a decade from now, we hope that the focus will have shifted from the ethics courses, committees and the consultants to an understanding on the part of most physicians and medical students that ethics is an inherent and inseparable part of the good clinical medicine. We hope that clinical ethics will have achieved its rightful place at the interstices of relations between the patients who are sick and physicians who profess to be able to heal and comfort them. Clinical ethics has made progress towards this vision in the past some years. The challenge re mains for the research into ethical issues to become a mainstream concern for the funding agencies around the World. CONCLUSION: In conclusion, it is stated that although public health research and clinical research are different from each other, but ethical dilemmas are faced by both and also they are same in many situations. While considering the public health research ethics, the researcher must show respect for community’s culture, also take community input on the protocol development, and ensure that research is useful to community, and should respect the community’s knowledge and the experience, and ensure that the informed consent is correctly taken before starting any of the research (8). While considering the clinical research ethics, two components are most important, the first being the informed consent. The statement that informed consent has been obtained has very little meaning unless the participant or his/her guardian is capable of understanding what is to be undertaken and unless all of hazards are made clear. If these are not known this, too, has been stated. Secondly, there is more reliable safeguard provided by presence of intelligent, informed, compassionate, conscientious, and responsible investigator. REFERENCES: 1. Daniel Callahan and Bruce Jennings. Ethics and Public Health: Forging a Strong Relationship. American Journal of Public Health 2002; Vol 92, No. 2: 169-176. 2. Peter A Singer Et Al. Clinical Ethics Revisited. BMC Medical Ethics 2001; 2:1. 3. Steven S Coughlin. Ethical issues in epidemiologic research and public health practice. Emerging Themes in Epidemiology. BioMed central 2006; 3:16. 4. Nancy E. Kass. An Ethical Framework for Public Health. Public Health Matters. 5. Julie Myers Et Al. Privacy and Public Health at Risk: Public Health Confidentiality in the Digital Age. American Journal of Public Health 2008; Vol 98, No. 5:793-801. 6. Sandra Crouse Quinn. Protecting Human Subjects: the Role of Community Advisory Boards. American Journal of Public Health 2004; Vol 94, No. 6:918-922. 7. Henry K. Beecher. Ethics and Clinical Research. The New England Journal of Medicine 1966; Vol 274, No. 24:1354-1360. 8. C. Weijer and E.J. Emanuel. Protecting Communities in Biomedical Research. Science. Policy Forum: Ethics 2000; Vol 289:1142-1144.

asia pop. :: essays research papers

Right now there is a major problem involving the population of South Asia. In India’s best years just about half of the population was properly fed because the population was so enormous. Not to add that the foods they get are fruits, vegetables, and rice. This is not a way to live. Also AIDS is a pretty big problem in India. It is estimated that one in five adults will have been diagnosed with the AIDS virus by the year 2003. Because prostitution is legal in parts if India the AIDS virus can spread very quickly. Besides the AIDS rate skyrocketing, the birthrate does too. I have created a plan worldwide to help India and other countries that need help. In my plan most of the Funding will be provided by a simple tax. I plan on raising tobacco costs by 25 cents. Right now the United States makes 400 billion sales in tobacco a year. That means a lot of money would be available after my 25-cent tax. That tax money would go towards India’s government for education. Phase two of my plan I plan on making prostitution illegal in India. That would cut India’s AIDS population by one third. Officers will enforce the streets and the government would not have to pay extra because of the tobacco increase. Tobacco money will build new jails and hire more officers. This will also provide more jobs. Prostitution crimes will receive a minimum of two years in jail (for the first offense). Phase three takes place next year. It is a law that permits families to have no more than one child. The family will receive two thousand dollars for having only one child. If the family has more than one child the family will have to pay a heavy tax of fifteen thousand dollars. If the family cannot afford to pay the tax the father and mother are forced to alternate turns in jail for a minimum of three years. This plan is not harming the individual because they are harming themselves my having children. The plan will be announced now and promoted for future notice. This way next year the plan can take effect. New jails will be built for the people that do not pay the child tax. The next phase of my plan is to educate the country. More tobacco money will be spent on educating all of India.

Letters from a Birmingham Jail Essays -- American Literature

Letters from a Birmingham Jail Aristotle is a very citable man when it comes to the way we think today. His rhetoric techniques are still being used in today's society. The Neo-Aristotelian Criticism is three different appeals of persuasion. This is ethos, pathos and logos, which makes one heck of a convincing argument. Ethos gives credibility, pathos shows emotion and logos uses words. In the text, Letter from Birmingham Jail, we find many examples of the criticism. Martin Luther King Jr. is writing a letter from inside the jail of Birmingham in April of 1963. This letter King wrote was in response to a letter he received from the religious leaders after King is making a stand against the racial issues in Alabama. These leaders stand firm in their letter when they say that when rights are being denied, they should be handled in the courts with negotiations and not in the streets. The authorities have placed Martin Luther King Jr. against his own will after his demonstration of desegregation. While incarcerated, King managed to find anything and everything to write this letter that is now famous for being a link to the end of public racism all over the nation. The content of the letter is filled with appeals of ethos, pathos and logos, which is necessary to make a strong argument. The first area of the Neo-Aristotelian criticism we are going to look at is the ethos. As defined earlier, ethos gives credibility. This deals with the ethics of right and wrong as society sees fit. A strong point of ethos appeals is its powerful effect on the reader. The down side to this is it's hard to get yet easy to lose. As we analysis this artifact, we find an example in the second paragraph. King gives a brief description of his backg... ...l for those who left their example and for those who are going to follow his example. In Conclusion, A Letter from a Birmingham Jail met its intended purpose to those of the audience being the clergymen and the reader today. Martin Luther King, Jr. has proven himself to the clergymen of Alabama, in regards to his reasoning for a more equal nation. The bottom line is that every man was created equally, so we should all have the same rights as the next person. In my own opinion, I think the letter was very necessary. These men of faith were more focused on what man thought rather than their creator's. This piece by King is very affective to the reader as well as the audience. It is evident that Martin Luther King, Jr. works went unnoticed, because we are living in a mixed racial society. The reader is very affected by the letter's history and how it came to be.

Biography of a Homeless Man Essay -- essays research papers

I hear them get closer and closer as the porch creaks every step to the door. My heart feels like its pounding through my chest, and sweat is pouring off my face as I sprint in a panic. I hear the key turning and the door opening just as I jump out the window.   Ã‚  Ã‚  Ã‚  Ã‚  I’ve been staying in that house for over a week now. It’s for sale and real estate agents come by every few days to show it. I’m a light sleeper and I’ve been able to slip out before anyone can see I’ve been staying there. I have no where to go except the street, mission centers, and buildings I break into.   Ã‚  Ã‚  Ã‚  Ã‚  I make my way to the mission center about 6 miles away. My feet ache and my stomach hurts from what little food I’ve had to start the day. I panhandled for about an hour making enough money to last a few days. I arrive at the mission just in time before they quite serving breakfast. The smell of sausage makes my stomach squirm with desire. I inhale the biscuits and gravy they have served me and wish for more. I don’t bother asking for more because I know there answer is no.   Ã‚  Ã‚  Ã‚  Ã‚  I make my way down the road to McDonalds because my stomach still aches from the lack of food lately. Luckily I made over ten dollars panhandling by a freeway entrance for about an hour. I also use their bathroom to wash my face and clean my self up somewhat.   Ã‚  Ã‚  Ã‚  Ã‚  I’m a rare homeless man in the fact that most of my peers are addicts. I choose not to involve my self in that scene. I can’t afford a place to sleep, so...

Alliant Health System: A Vision of Total Quality Essay

1. Is Alliant’s strategy Sound? What does it have to do well to succeed? a. No strategy is totally sound.b. On paper, Alliant’s strategy would seem sound but, even though over the past five years they have made progress, Alliant has hit a few snags along the way that has prevented their strategy from becoming truly sound. i. They have only been able to lay down a foundation.c. Alliant is faced with â€Å"a culture and a climate that is inhospitable to the TQM philosophy.† ii. CEO Wolford states the he cannot â€Å"point to any one area that demonstate[s] we are substantially better than our competition.†d. â€Å"Alliant had achieved breakthroughs in organizational learning at each step in their TQM journey.† e. CARES+ – â€Å"basic outline for quality goal-setting and review†; bureaucraticf. EQUIP – â€Å"employees used it as a substitute for talking to their managers about day-to-day issues† g. Quality Improvement Teams – weren’t able to â€Å"bite off little pieces† and instead tried to solve â€Å"world hunger† problems; only able to come up with programs but was not capable implementing them; some have been â€Å"going on for over a year with nothing to show for it† h. Critical Paths – Unable to monitor rate of compliance, statistics was anywhere from 2% to 70% i. Have to do well to succeed:iii. Alliant needs to get everybody on board with Total Quality Management (TQM) for their strategy to succeed. 1. The quality process still needs a jumpstart.2. Some physicians are reluctant to adopt the new way of thinking. iv. Implement an IT system that â€Å"support[s] TQM and provide[s] Alliant with the information it need[s] to manage its evolution into the health care organization of the future.† v. Create a central quality organization that could come up with programs and implement them. 2. How well have they implemented the quality strategy? j. Alliant came up with guiding principles and a 10-point action plan to help introduce TQM to the organization through quality management teams (QMT). vi. Alliant was thorough in making sure their quality strategy was implemented systematically through targeted programs and processes that would help their â€Å"organization achieve a competitive advantage based on the management of quality. â€Å" vii. They implemented the quality stategy well in the first year because after Petersdorf died in 1987, â€Å"quality had already taken root† and â€Å"one of the board’s primary selectin criteria for Petersdorf’s replacement was a commitment to total quality management.† k. In the second year of implementation, Alliant saw their most profitable year in the history of the company. l. Four components of TQM strategy were implemented pretty well: viii. CARES+ process â€Å"diffused rapidly across Alliant†; Were â€Å"making the transition from traditional planning to quality improvement†; found quality planning process to be highly effective ix. EQUIP allowed employees to voice their ideas; helped communicate between employees, managers, and executives x. Quality Improvement Teams â€Å"prescribed specific analytical tools and walked a team from problem statement through actions, results, and future plans†; drilled right to the core of performance issues; applied statistical process control techniques to cash flow to bring the receivables range down xi. Critical Paths worked; was able to shorten length of hospital stay for coronary artery bypass graft surgeries from 17 days to 13 days and reduced average costs from $41,863 to $35,843; saved Alliant almost $1 million in 1990; moves process along if everyone works with the same time frame in mind 3.  Assess Alliant’s information technology agenda/strategy. m. Believed information technology (I/T) is a key in the future strength of TQM n. Need â€Å"expert systems – computers to help the mind†Ã‚  o. â€Å"Was a shift in focus: to patient-oriented systems rather than functional, â€Å"stove pipe† applications that met narrow departmental needs. p. Physicians, clinical support professionals, and administrators could share information and drive continuous improvement in service q. â€Å"HELP offered advice on possible diagnoses, cost-effective treatments, resource scheduling, and drug contraindications.† r. New I/T strategy offered significant advantages over Alliant’s existing patchwork of stand-alone systems: xii. System worked concurrently – advice was available as patient was being treated xiii. Had the potential to improve coordination dramatically by collecting data from  all corners of the hospital into a single patient-centered system 3. This would minimize patient costs and stay and the quality of care would be improved by eliminating â€Å"inappropriate procedures, unnecessary waiting time, and ineffective treatments.† 4. Would you proceed with HELP? s. Yes xiv. HELP would bring together Alliant’s hospitals and technically make it one working unit by providing a single patient-oriented system that had all data of a patient from every area of the hospital in one computer making Alliant efficient, productive, and quality focused. xv. This would allow information to be shared and eliminate all repeat and unnecessary procedures and allow a shorter waiting time because information would not have to be collected again. xvi. In effect, HELP would improve quality. 5. What would you do to make sure the implementation is successful? t. Make sure that the process works for us rather than us work for the process u. Take everything one step at a time; analyze little by little instead of taking in everything at once v. Make sure everybody was on board with Total Quality Management by restructuring the culture and climate in making TQM more hospitable w. Train managers with a familiar interface as that of HELP  xvii. This would help with a smooth short-term transition and involve fewer hiccups. xviii. â€Å"Stabilize the existing infrastructure, lay the foundation for HELP, and begin to make some progress on automating support for TQM†

The Bipolar Disorder In Early Years

Bipolar affective disorder has been a mystery since the 16th century. History has shown that this affliction can appear in almost anyone. According to an article on bipolar disorder by, David E. Cohen, Some research suggests that highly creative people such as artists, composers, writers, and poets, show unusually high rates of bipolar disorder, and that periods of mania fuel their creativity. Famous artists and writers who might have suffered from bipolar disorder include poets Lord Byron and Anne Sexton, novelists Virginia Woolf (who did suffer from bipolar disorder) and Ernest Hemingway. (Encarta Encyclopedia) Despite the fact that many people suffer from bipolar disorder, we still wait for clear explanations for the causes as well as the cure. The one fact of which we are painfully aware of is that bipolar disorder severely weakens its† victims ability to obtain and maintain social and occupational success. Manic and Depressive Symptoms of Bipolar Disorder Bipolar disorder or manic depression is characterized by many symptoms that can be broken into manic and depressive episodes. The depressive episodes are characterized by intense feelings of sadness, despair, hopelessness, and helplessness. guilt, crying spells, disturbances in sleep and appetite, loss of energy, feelings of worthlessness, difficulty thinking, indecisiveness, and recurrent thoughts of death and suicide. (National Depressive and Manic-Depressive Association). The manic episodes are characterized by elevated or irritable mood, increased energy, decreased need for sleep, poor judgment and insight, and often reckless or irresponsible behavior, grandiose delusions, inflated sense of self-importance, racing speech, racing thoughts, flight of ideas, impulsiveness, poor judgment, distractibility, reckless behavior and in the more severe cases, delusions and hallucinations. (NDMDA )(Encarta Encyclopedia) Bipolar disorder affects approximately one percent of the population (approximately two million people) in the United States. It usually begins in a person†s late teens or 20s. Men usually experience mania as the first mood episode, and women usually experience depression first. Episodes of mania and depression usually last from several weeks to several months. On average, people with untreated bipolar disorder experience four episodes of mania or depression over a ten-year period. Many people with bipolar disorder function normally between episodes. Still, in â€Å"rapid-cycling† bipolar disorder a person experiences four or more mood episodes within a year and may have little or no normal functioning in between episodes. Often times bipolar patients report that the depressions are longer and increase in frequency as they age. Bipolar disorder is diagnosed if an episode of mania occurs whether depression has been diagnosed or not. Many times bipolar states and psychotic states are misdiagnosed as schizophrenia. Fortunately, Speech patterns help distinguish between the two disorders. This devastating disease causes disruptions of families, loss of jobs as well as millions of dollars in cost to society(Encarta Encyclopedia). (NIMH) Other Forms of Bipolar Disorder & Stages of Mania In another type of bipolar disorder, a person experiences major depression and hippomanic episodes, or episodes of milder mania. In a related disorder called cyclothymic disorder, a person†s mood alternates between mild depression and mild mania. (Encarta Encyclopedia) The three stages of mania begin with hippomania, in which patients report that they are energetic, extroverted and assertive. The hippomania state has led observers to feel that bipolar patients are â€Å"addicted† to their mania. Hippomania progresses into mania and the transition is marked by loss of judgment. Often, overjoyed grandiose characteristics are displayed, and paranoid or irritable characteristics begin to manifest. The third stage of mania is when the patient experiences delusions with often paranoid ideas. Speech is generally rapid and hyperactive behavior sometimes becomes violent when frustrated ((NIMH) (Encarta Encyclopedia) The genes that a person inherits seem to have a strong influence on whether or not the person will develop bipolar disorder. Studies of twins provide evidence for this genetic influence. Among genetically identical twins where one twin has bipolar disorder, the other twin has a 50 percent chance of also having the disorder. Conversely, among pairs of fraternal twins, who have about half their genes in common, brothers, sisters and children have a 5-10 percent chance. The amount of genetic similarity seems to explain for the difference between identical and fraternal twins. Further evidence for a genetic influence is apparent in the study of adopted children with bipolar disorder. This study shows that children who develop bipolar disorder are more likely to have had biological relatives with this disorder rather than adoptive relatives. Although research has shown an apparent linkage to genes on many chromosomes, researchers have been unable to locate a specific gene linked to the disorder. (Kalat 434) (Encarta Encyclopedia) Lithium salts has been the primary treatment of bipolar disorder which continues to be used since it accidental discovery by J. F. Cade. (Kalat 434) It is main function is to stabilize the mood of bipolar disorder patients. The drug usually takes two to three weeks to become effective. People with bipolar disorder may take lithium during periods of normal mood to delay or prevent later episodes of mania or depression. Common side effects of lithium include nausea, increased thirst and urination, dizziness, loss of appetite, and muscle weakness. Unfortunately, 20- 40% of bipolar patients are either unresponsive to lithium or can†t stand the side effects. (Encarta Encyclopedia) For those 20 to 40 percent of people who do not respond to lithium therapy, two anticonvulsant drugs may help calm severe manic episodes. The first one is carbamazepine (Tegretol) and valproate (Depakene). These drugs are useful as anti-manic agents, especially in patients with mixed states. Both of these medications can be used in combination with lithium or in combination with each other. Valproate is especially helpful for patients who are unresponsive to lithium, experience rapid cycling, or have alcohol or drug abuse problems. (Encarta Encyclopedia) (NDMDA) Newer antipsychotic medications such as olanzapine, risperidone and quetiapine appear to help with manic episodes. Also, anticonvulsant or antiepilepsy drugs such as lamotrigine, topiramate and gabapentin may help stabilize patient†s mood when other medications are ineffective. (psychology today, 87) Yet other drugs used are antidepressants. They include, selective serotonin reuptake inhibitors (SSRI†s), fluovamine and amitriptyline which been used by some doctors as treatment for bipolar disorder. However, research shows that SSRI†s and other antidepressants can actually trigger high manic episodes especially when used alone. Antidepressants are useful when used in together with mood stabilizing medications such as lithium. NIMH) (Psychology Today, 87) In addition to the mentioned medical treatments of bipolar disorder, there are several other options available to bipolar patients, most of which are used together with medicine. One such treatment is light therapy. Which is actually used to treat another form of depression known as seasonal affective disorder (SAD). Patients are treated with very bright lights (2500lux) for an hour or more each day. This bright light treatment is equally effective in the morning, afternoon, or evening, but according to research it is most effect during the day. Kalat 436) Yet another popular treatment for bipolar disorder is electro-convulsive shock therapy. ECT is usually the recommended treatment for severely manic patients who are homicidal, psychotic, catatonic, severely suicidal, or for those who were unresponsive to drugs. (Kalat 433) (Encarta Encyclopedia) A final type of therapy is outpatient group psychotherapy. According to The National Depressive and Manic Depressive Association, the value of support groups, has challenged mental health professionals to take a more serious look at group therapy for people with bipolar depression. Research shows that group participation may help increase lithium compliance, decrease denial regarding the illness, and increase awareness of both external and internal stress factors leading to manic and depressive episodes. Group therapy for patients with bipolar disorders responds to the need for support and reinforcement of medication management, and the need for education and support for the personal difficulties that arise during the course of the disorder. Cognitive and behavioral treatments focus on recognizing early warning signs, interrupting unrealistic thoughts and maintaining positive activities. (Psychology Today, 87)

Relationships between Gods and Mortals in The Odyssey Essay

The Ancient Greeks were a race of very religious people who believed strongly in their gods and goddesses. Not only did they believe in the presence of their gods, they actually believed that the gods often intervened in their lives. Due to such a strong belief, the Greeks held their gods in the highest regard and had the utmost respect and reverence for them. Furthermore, they established certain types of relationships with their gods, usually not relationships in a physical sense, but relationships nonetheless. Many examples of such relationships are evident through the relationships demonstrated between characters of Homer’s epic, The Odyssey. One such relationship that the Greeks had with their gods were that they were forever trying to please them and in certain cases, their efforts were awarded. The Greeks all did their part to show respect for the gods through methods such as prayer and sacrifice, which are both evident in The Odyssey. However, in some cases, it seems that such respect was mutual, as demonstrated by some of the relationships portrayed by Homer. One such relationship was between Odysseus and Athena. The latter develops an extensive bond with the mere mortal because she sees herself in him. Due to this, she helps Odysseus out on many occasions, like when she begs her father, Zeus, to allow her to aid Odysseus in his quest to find home. She pleads, even saying, â€Å"My own heart is broken for Odysseus† (1. 68), and is able to convince him. Only through Athena’s pleading does Zeus have the incentive to dispatch Hermes to free Odysseus from Calypso’s island, allowing him to eventually find home. Another example of this type of relationship is between Athena and Telemachus, Odysseus’s son. Only through her guidance does Telemachus mature as the epic progresses, learning his responsibilities as a prince and becoming more assertive. He finally takes charge, taking the initiative to find his father and confronting the suitors. An example of Athena’s guidance is when visits Ithaca, giving him friendly advice under the disguise of being a stranger. She gives him a nudge in the right direction, at one point saying, â€Å"If I were you, I should take steps to make these men disperse† (1. 318-319). Yet another example of such positive divine intervention is through the relationship between Athena  and Penelope. The grey-eyed goddess respects Odysseus’ cunning wife and sometimes soothes her loneliness by helping her sleep. At the end of the epic, she even makes the night longer so that the lovers would have more time to get reacquainted. As Homer writes, â€Å"The rose Dawn might have found them weeping still had not grey-eyed Athena slowed the night† (23. 271-272). Athena’s goodwill helped mortals on numerous occasions in The Odyssey, demonstrating an example of the relationship between the Greeks and Gods where the mortals’ reverence was rewarded. On the contrary, another type of relationship is where the gods are rather indifferent to the mortals, despite their praying and sacrificing. Examples of this are present in Homer’s epic as well. For example, as Zeus ponders the situation of Aigà ­stos and Orestà ¬s, he muses, exclaiming, â€Å"My word, how mortals take the gods to task! All their afflictions come from us, we heard. And what of their own failings† (1. 48-50)? This is a perfect example of how contrary to the belief of some mortals, the gods did not control every insignificant detail of their lives. The gods were at times uninterested in meddling in mortal affairs. Another example of this relationship is through that of Zeus and Odysseus. Zeus admires Odysseus, asking Athena, â€Å"Could I forget that kingly man, Odysseus† (1. 87)? However, though Zeus knows exactly what has been going on with Odysseus and respects the wisdom of the mortal, he would not have taken the initiative to help him without Athena’s pleading, showing his practically indifferent attitude. However, he is better off with a god indifferent to him than with a god holding a grudge against him. Another type of relationship is one in which the gods would punish mortals for certain things, using divine intervention to negatively influence their lives. One obvious example in The Odyssey is the relationship between Odysseus and Poseidon, the former’s antagonist. Poseidon passionately hates Odysseus because he blinded the god’s son, Polyphemus, in order to escape from the man-eating cyclop’s cave. The vexed god of the sea constantly tries to hamper Odysseus’s attempts at returning home in any way possible. Another example of such relationship is when Odysseus’ men are punished for disobeying the gods. They are advised not to slaughter Helios, the Sun god’s  cattle by Tiresias, as he says â€Å"If you raid the beeves, I see destruction for ship and crew† (12. 166-167). However, the crew ignores the advice and kills some cattle for food. This is a blasphemous act and they are punished for it when Zeus sends down lightening and thunder, and they all lose their lives. Only Odysseus survives, and he barely does so. Another example of such relationship is shown through the fear that the mortals had of displeasing the gods. For example, when a storm spurred by Aeolus’s own winds brings Odysseus and his men back to Aeolus, the ruler of the wind suddenly refuses to help them because he is sure that they are cursed by the gods. Aeolus himself is scared to help them for fear that he himself will get on the bad side of a god. The Ancient Greeks obviously had relationships with the gods they worshipped in a variety of forms. Not only did some have relationships where their respect was rewarded but others were not so lucky. Others had relationships where the gods were practically indifferent toward them. These mortals took matters into their own hands. But there are also the really unlucky ones, the mortals who had relationships with gods where the gods would actually intervene in their lives negatively. Homer’s The Odyssey demonstrates an assortment of such relationships.

Advertising and Big Beer Ad Essay

1. What factors influence the perceived credibility of an informal information source? List and discuss factors that determine the credibility of formal communication sources of product information. The perceived honesty and objectivity of the source of communication has an enormous influence on how the communication is accepted by the receiver. The major factors are perceived intention of source, correct use of celebrity endorsements and the appropriateness of the spokesperson with the content of the message. 2. What are the implications of the sleeper effect for the selection of spokespeople and the scheduling of advertising messages? The sleeper effect is the tendency for persuasive communication to lose the impact of source credibility over time. In terms of choice for a spokesperson, it is a good idea to select a controversial and famous person that will stick in the consumers mind e.g. celebrity endorsements. The ads should be scheduled first in the commercial block because people tend to remember them the most in comparison to the commercials played in the middle and end of the show. See more: Examples of satire in adventures of huckfinn essay 4. Virgin Airlines uses both magazines and Internet to promote its discount airline business. How would you measure the advertising effectiveness of the two media for promoting the service? Which is likely to be more effective? Broadband Internet services offer fast access to growing group of consumers i.e. special interest groups. However, the growth of unsolicited emailing, email viruses and worms have limited the effectiveness of this medium. There is a growing trend towards media fragmentation as they have shifted their focus from general interest audience to smaller more specialized groups. According to a Roy Morgan survey in 2006, there were 140 magazine titles read by the population of ages 14 and over. 5. Which media do you think are suitable for advertising to the 18-24 age group as opposed to the 55+ age group? Justify your answer with examples and /or secondary data. The most appropriate media type for the age group of 18-24 would be the Internet, as they are one of the largest users. This type of marketing is called viral as it allows the message to spread like a virus. Some examples of this are the Carlton Draught ‘it’s a big beer’ ad, which premiered on the Internet and now has had over 3 million views. Social networking activities driven by sites such a YouTube and Facebook have also had an important impact of the effectiveness of viral marketing, for example the Carlton ‘it’s a big beer’ ad can be viewed on YouTube. On the other hand, according to Nielsen Media Research it would appear that popular FM radio stations and ABC radio stations appeal to two very different audiences, with 33% of over 55 listening to 3AW Melbourne and closel y behind are the ABC stations for that age groups. 6. You are the marketing manager for a headache remedy. Your advertising agency has just presented you with two different promotional strategies, one using a humorous approach and one taking an â€Å"agony† approach. Which approach would you adopt? Why? As a pharmaceutical company we would choose the â€Å"agony† approach as these commercials are run with great success because they appeal to a certain segment that suffers from aliments that are not visible, which therefore elicit little sympathy from family and friends. Complaints are legitimized by commercials, which they immediately identify with. 7. You are a promotions manager working for the Australian or your home government. Devise an advertising campaign to discourage smoking by young women referring to the communication model shown in Figure 7.1.p.260. Compare your plan with current campaigns used by the Australian government, state governments or local governments. How is your campaign superior? Justify your answer with reference to consumer behavior. We would use an emotional advertising campaign, with a combination of fear and abrasive advertising to discourage women from smoking. Fear is an effective advertising appeal, as it provides a compelling set of reasons for immediate actions to prevent the fatal consequences of smoking. In using abrasive advertising we would use a controversial campaign as this will help improve awareness of the negative consequences of smoking, It would also link us to important social issues regardless of the fact that the images may be confronting to some people.